“Since the phone is quickly becoming the primary computing device, eventually users will be able to do anything and everything from their phone. “The largest hurdle we see is users completing sales on the phone,” Mr. Topping said mobile coupons and commerce are trends that will improve over time. The application is not ad-supported and is being monetized around the company’s coupon content via retailer partnerships. It is being marketed via social networking and ’s weekly email newsletter. Topping said the company has looked into partnerships with several companies, as it is the next step in the site’s strategy to reach 18-34 year olds. “It offers us another way to reach our users through a medium that is convenient for them.”Ĭurrently, does not offer mobile coupons that can be scanned from a consumer’s phone. “As technology continues to improve, people are relying on their mobile phones more, including shopping right from their phone,” Mr. Consumers tap on a coupon and the application will direct users to that store.Īdditional features include the ability to submit a coupon to, sign up for the newsletter and email a friend about the coupon deals. The application opens with the most popular coupons. There are more than 150,000 local coupons in several categories such as dining, auto maintenance and health and beauty.
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Nautica offers consumers free shipping and $30 off an order of $175. Reebok offers consumers $25 off a purchase of $100 order or more. Topping said that hundreds of exclusive coupons from the Web site are also available on the application. The Web site sends a weekly email newsletter highlighting the newest deals.Īll of the stores from are available to consumers using the iPhone application. “We are also launching a desktop widget and browser toolbars to provide users with the easiest and most immediate access to our content, wherever they are,” he said.Ĭ offers coupons for 1,600 online stores with more than 9,000 coupons in 20 product categories.
“The iPhone application is one part of our strategy. “Our goal has always been to provide our users with convenient access to all of our money-saving content,” said Micha Topping, chief technology officer at, Chicago. has exclusive coupons for several brands including Reebok, Godiva and Puma. The new iPhone application features online coupon codes, printable coupons for in-store purchases, and local coupons from grocery stores and businesses. Reebok, Nautica and Target are offering coupons via the platform on the company’s Web site and new iPhone application.
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